During the first week of pre-Christmas shopping, Apple Watch has set a sales record, and the current quarter seems to be the most profitable for this product so far.
According to Bloomberg, this is what Apple’s CEO Tim Cook answered in writing to Reuters agency. Typically, the festive end of year quarter is the company’s strongest period.
“Our information shows that Apple Watch is doing very well and is about to establish itself as one of the most popular presents”, says the leading tech company’s boss.
Cook added that the product’s future success is anticipated, and the company is about to register the device’s most profitable quarter.
The large-scale sales of the smartwatch are also because its price was lowered this year, claims Bob O’Donnel from TECHnalysis Research.
Apple is experiencing increasing pressure to come up with new sources of growth, because iPhone sales, which are considered to be the largest income-earner, have not been so impressive after all.
But the expert doubts that Apple Watch can “fill the gap”, due to smartwatches demand being unconvincing as a whole.
According to a report by IDC research company, the tech giant has sold 1.1 million Apple Watches during the third quarter of 2016, which is considerably less compared to the same period a year earlier.